Chevy x Barbie

Barbie and Chevrolet have a long, rich history in American culture - and an infrequent tradition of collaboration. In fact, Barbie once had her very own Chevrolet Corvette.

In keeping this tradition alive for another generation, we helped Chevrolet make the most of Barbie’s return to the big screen with a star-studded, red carpet (okay, pink) activation, that brought the all-new, all-electric Chevy Blazer EV to the movie’s debut.

Read about it in AdAge.