Relish in The Refund
Years of tax filing confusion left Chicagoans ending the tax season with a bad taste in their mouth. H&R Block set out to change that.
To show The Windy City that taxes are better with block, we launched a city-wide activation serving up mouthwatering tax advice alongside something every Chicagoan loves, hot dogs.
Read: Chicago Reader
Role: Creative Lead
The Results
6K
On The Ground Impressions
17.5M
Total Media Impressions
61.7M
Influencer Impressions
5K
Hot Dogs Handed Out
In Uber advertisements directing Chicagoans to H&R Block
Digital OOH boards around Chicago ‘El’ stops located throughout the city
Catch a Tax Break
We launched our takeover at The Chicago White Sox home opener where we took over the lucky section, handed out green H&R Block baseball gloves to help fans catch a tax break, and served up free Chicago-style hot dogs.
Influencer posts from Chicago White Sox opening day.
