Chevy EV Song Contest
We teamed up with Country Music star Breland to create the first-ever ballad about the all-new, all-electric, Silverado.
We announced the Chevy EV Song contest at the Country Music Awards and challenged fans to join Breland for a duet of his song My Kinda Truck on Tik Tok for their chance to perform at CMA Fest in Nashville.
This campaign was brought to life alongside Chevy teams from Weber Shandwick & Jack Morton.
Role: Copywriter
Chevy EV song contest winning submission by artists Riv/Richie Allen
Breland’s Tik Tok challenge kick off post created by Weber Team/Breland
GMA Coverage
Breland’s CMA Awards announcement of The Chevy EV Song Contest was featured on Good Morning America the following morning.