Chevy x Barbie

Barbie and Chevrolet share a long, rich history in American culture—and an occasional tradition of collaboration. In fact, Barbie once had her very own Chevrolet Corvette.

Keeping that tradition alive for a new generation, we helped Chevrolet celebrate Barbie’s return to the big screen with a star-studded, red-carpet (okay, pink) activation that introduced the all-new, all-electric Chevy Blazer EV at the movie’s debut.

Read about it in AdAge.